Author Archives: mkcosier

It was never about the coffee.

Starbucks has built almost 17,000 stores is 40 years. There success is less from the product and more from their suffocation business plan. It is no coincidence that theses store are at every corner. There are only corporate stores and licensed stores. Licensed stores are only where Starbucks Corporate cannot lease a space, such as the VCU Cabel Library location.

This non-monument sits on top of the first store in Seattle’s Pike Place Market. From a street level, viewers would be looking up, seeing only the cup, not knowing the tagline or what it sits on. (Logo intentionally corrupted)